In subscribing to Akirascuro‘s inspiration of logotypes, I pondered which logos were distinguished among the anime I’ve encountered. I found a handful of logos personally attractive, enough to further detail in a post. While Akira seems to focus on the typographic attributes of logos, I am drawn to the way logos are accessorized and capture their respective stories.
This logo is an immediate favorite. Akira explained the elegance of type in Aoi Hana‘s logo, while I am mainly attracted to the soft palette and accessory. Its specific hue appears darker in contrast with a white background but yields a sensitivity unlike other series with watercolor appeal. The light blue sensation, both gentle and inviting, is felt throughout Aoi Hana‘s 11 episodes. I feel it leaves an impression comparable to that of Fumi’s character and her emotional struggle.
A little blue flower to accessorize the type is a necessary enhancement. With ‘Sweet Blue Flowers’ in title, the accent has a natural fit while lending a touch of youth; blossoming, feelings anew. The minimalism is effective, and I love that.
As a Kyoto Animation – Key project, Air is likely a divisive anime for many fans. I rarely express my opinion of the series but admit Air to be one of the more agreeable stories in the Key universe because it divulges greater details into the karma and ancient magic driving the story. This logo is attractive for a few reasons.
The streamlined type with embossed shine is minimal and provides gratuitous whitespace between characters. It uniquely features a silhouette holding hands, presumably Misuzu Kamio. I don’t believe many logos feature the romantic gesture, but hand-holding melts me like butter on a warm muffin. Finally is the bird in the distance, which is indiscriminately a crow. The bird can symbolize Yukito’s fate as well as the tragic cycle which binds Misuzu, feathers on the wind. I like that these features capture the story in one succinct image.
While the typography and colors are fairly plain, the strength of Cross Game‘s logo is the clover. Clover is the name and icon of Tsukishima’s cafe, a family introduced in the first episode of Cross Game. The family consists of four daughters and a their widowed father, each daughter signifying one leave of the clover. Wakaba Tsukishima, the second daughter and childhood love interest of Ko, tragically loses her life in the first episode, hence the single faded leaf. This event triggers emotional momentum and tension that persists until the story’s conclusion.
The clover appears throughout as we get to know Ko, the Tsukishimas, and other characters connected to Wakaba. This is the inescapable sentiment about Wakaba and what attracts me to the logo. One glance at the clover and I understand there are as many complexities as irreplaceable memories for the characters.
The Ga-Rei – Zero logo kicks ass, that’s about it. Because the main draw is calligraphy, I have no method of tying it into the story. But it’s the style and aesthetic tightness which I find appealing. A square grey diamond, set on white, marked in black. In some way the calligraphy resembles a postmark. While not a minimal approach, the strict palette lends to a visual simplicity I admire. And the diamond enhances asymmetry in the design.
What’s fascinating about this is how the calligraphy offsets the lower symmetry and maintains balance from left to right. Tracing the strokes in 喰 and 霊, there is a sense of strength and movement in the kanji. My knowledge of Japanese calligraphy artists is limited, but Heart by Kasumi Bunsho is similarly attractive for these reasons.
Leave it to CLAMP to evoke the aesthetic of Victorian iron fencing in type. I am showing only a vector for example as the xxxHolic type is distinct for structure and pointed trimmings more than coloring. The thought of iron fencing is curious, perhaps as a boundary to Yuuko’s shop. But the type also carries the elusive movement of smoke rising from a pipe, almost cryptic.
Both aspects feel valid and contrast Yuuko’s presence and the atmosphere of her shop. The type is far more mysterious than welcoming but holds true to the dark and guarded story. And I believe the logo perfectly captures the essence of xxxHolic to a recognizable extent.
I have little to say about this exercise, other than it was very enjoyable (a bit tedious between a busy Friday and lazy Saturday). I’d love to read or hear about other logos fans find interesting and why.